McDonalds switching to sustainable coffee
May 27, 2008
Getting consumers to ask themselves the question ‘where has my coffee come from?’ has been growing in success as Fairtrade and sustainable coffee labels such as the Rainforest Alliance are becoming more common. This is about to increase dramatically as McDonalds switches to sustainably grown coffee for all its cafes and restaurants by next year. The coffee beans are only sourced from areas not cleared of rainforest and thus are awarded the Rainforest Alliance label. Other retailers, such as Gloria Jeans, are also planning to make the move to sustainable and ethical coffee.
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